More app installs. More repeat recharges.
Bring in users who trust astrology and keep them coming back. Ad budget: ₹1,00,000 a month.
Warrgyizmorsch Pvt. Ltd. · Karan Sharma, Sales Head · karan.sharma@warrgyizmorsch.com
Ashoka Palace, 410, Shobhagpura, Udaipur, Rajasthan 313001 · GST 08BNBPR8613R1Z7
Each install costs ₹20, but its first recharge returns only ₹5
Based on ₹1,00,000 a month, ₹20 per install and a 10% purchase rate.
Ads and store text
“Most accurate” can get ads rejected. Title lacks “Talk to Astrologer”.
Website
Three pages, 2021 testimonials, no free Kundli page.
First chat
We found no free first chat offer. To be confirmed.
Competitors win on repeat users, and none sells a continuing plan
Astrotalk
Free first chat, up to 100% wallet cashback, ₹99 day pass, gemstone store.
Astroyogi
Free first chat, free daily horoscope, rates from ₹10 a minute.
AstroSage
Deep Kundli tools. Chat is secondary.
InstaAstro
Fast chat, free Kundli, daily rashifal, live classes.
Our opening
Every app sells one-off minutes. Tell Me Astro can sell the same astrologer, every week.
A weekly plan with the same astrologer brings users back
- Set a goal after the first chat: marriage, job, business, money or family
- Astrologer writes a 90-day plan with key dates
- Daily: automatic message from the plan
- Weekly: 5-minute check-in, about ₹99 from the wallet
- Book the next consultation inside every chat
- Gemstones, puja or vastu offered only when relevant
- Recharge packs of ₹99, ₹199 and ₹499 with bonus credit
How a new install becomes a weekly user
Install to first recharge
First recharge to weekly plan
Users who go quiet
Funnels can be updated as required, to meet the KPIs.
Ads show a real question and a real astrologer’s answer
Who we target
Age 24 to 40 facing a marriage, job or money decision. Age 35 to 55 buying property. Start in Maharashtra.
“I could not decide whether to take the job. So I asked an astrologer.”
Life decision
“Weddings start again after Dev Uthani Ekadashi. Check your muhurat.”
Right date
“My astrologer remembers my chart every week.”
Same astrologer
30+ new ads a month, made from clips your astrologers share. No “accurate” or “guaranteed” claims. Key dates: Karwa Chauth 29 Oct, Diwali 8 Nov, weddings from 21 Nov.
Cost per paying user falls from ₹200 to about ₹106 in six months
Budget: Meta ₹45k, Google ₹35k, retargeting ₹10k, tests ₹10k.
Recharges are before the astrologer’s share. These projections are estimates based on industry benchmarks and are not guarantees for results.
How we cut cost per install by about 15%
The bigger gain is after install: more users pay, and more come back.
30+ new ads a month
We keep only the ads that stop the scroll.
Lookalike audiences
Built from users who already paid.
Better store page
New title and screenshots turn more visitors into installs.
Regional-language ads
Marathi and Hindi ads for local audiences.
Month 1: ₹19 per install. Month 3: ₹18. Month 6: ₹17. Assumes the first-chat and plan changes ship in the first 4 weeks.
Push messages at the right moment turn installs into recharges
One push a day, none from 10 pm to 8 am, in the user’s language, using Firebase.
Installed, no birth details
“Add birth details for a free Kundli”. Target: 40% finish.
Chat started, no recharge
Nudge after 1 hour and 24 hours with a bonus. Target: 8 to 12% recharge.
Balance under ₹20
“Top up to keep your plan going”. Target: 15% recharge.
Quiet for 7, 14, 30 days
“Your plan is waiting”, with a bonus. Target: 6 to 10% return.
Also: check-in reminders (85% attend target) and a morning horoscope. WhatsApp for users who opt in. Targets are estimates we test for 30 days.
Start in 4 weeks
Week 1
Fix store page and ad wording. Set up tracking.
Week 2
Launch first 30 ads and the push messages.
Weeks 3 and 4
Ship first chat offer and the goal planner.
Month 2 on
Weekly report. Scale what works.
Warrgyizmorsch · GST 08BNBPR8613R1Z7
Ashoka Palace, 410, Shobhagpura, Udaipur, Rajasthan 313001